Dating sites gone wrong
Question: What's wrong with the experience of online dating?
Dan Ariely: I think that online dating is an incredibly unsatisfying experience.
So it kind of goes from an observation to a little study, to a bit more details and then finally proposing some kind of solution of something that I think would actually work better.
So the site basically looks at real dates—and think about what real dates are.
And through all these kind of non-explicit aspects, I will learn something about you and I would feel that I’m learning something about you.
And that different website allowed people to experience other people without all of these attributes.
And we show that this is actually much better and would lead to much more, much higher probability of going on a second, on a real date afterward.
In fact, when we do surveys to understand what people do, the basic trade off is for each six hours of searching for people and emailing them, you get one cup of coffee.
And it's not as if people enjoy online dating, it's not as if they have fun searching people and writing blurbs for them.